After over 50 years, Holiday Wine Cellar (HWC) is still proudly a family owned and operated business. There have been a few minor adjustments to the store since opening day, such as a 24-bottle self-serve wine bar in the authentic underground wine cellar; a dedicated beer cave, housing a percentage of the 2,000+ craft beers HWC carries. The commitment to high quality customer service has remained untouched by the hands of time, thanks to the help of highly knowledgeable and passionate employees. In 2009, HWC took it one step further and launched their online storefront. Customers may now receive the same white-glove service whether they are visiting HWC’s brick-and-mortar, in Escondido, CA, or from the comfort of their computer.